Page titles should be long enough but not too long

There has been some debate over the length of page titles. The predominant search engine, Google, displays 60 characters but what happens if you go over the limit?

To test the theory I added some made up words to my contact page: www.aerin.co.uk/contact.htm. The words are: skriqgy, korziklr and qasdcvgyuh. Google has indexed the page and if you search for them they will show up in the results page. So far so good, but what does it prove?

What’s more important is the effect they have on my ranking for those words. It is well known that the page title is just about the most important ranking element on the page so in theory my contact page should come top of the list. A search for korziklr returns a number of results and my contact page isn’t even in the main index even though the word is in the page title.

I’ve added the word to a few more pages (but not the title) so it will be interesting to see how this develops.

My guess is that Google indexes the page title but because the word is outside the 66 character limit, its ranking effect will be negliable.

UPDATE

The word korziklr is firmly now in the index and a search revals that having the word outside the 60 charcter limit isn’t helping. The test page does get tagged onto this blog post but filter out the blog and the test page drops back down.

  1. Alexander rider said:

    thanks admin for this information about title. i also search about this if we use title and description that will be best to read and seo for that keyword
    like
    (keyword – description )not more than 60 characters
    jason is also right

    that are my knowledge may be little bit wrong if i am wrong plz correct my concept

    thanks

    Alexander
    ccna certification

    Alexader

    • Aerin said:

      Hi Alexander,

      Page titles can actually be as long as you like. What happens is that the keywords have less and less value. But the best solution is to write meaningful titles as they will improve your chances of getting visitors (which is what you really want)

  2. Jason said:

    Interesting. And is it true that you should put your most important keyword at the start of the Title Tag as Google gives it more weight, rather than in the middle?

What do you think?



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