Quit whining about Google’s updates

Google has changed it’s own rules and lots of people are complaining that they have lost traffic and revenue.

Tough.

Google doesn’t charge to list your site and if you read their documentation they make no promises to even add your site to the index.

So a bit of realism needs to entered into the argument.

Google offer a FREE service whereby they determine the value of a webpage and publish a set of results based on the search criteria. They do not charge for doing this – it’s FREE.

If I have a site that generates a lot of income because of how it ranks in Google then I’m getting a lot of free marketing. I may have spend a shed load of dosh optimising my site and building links and so on but this actually goes against the guidelines that Google has published.

Why on earth should google care that visitors to my site have dropped. They weren’t making any money from my site so in reality it was bad for business. On the other hand all those site who pay for adwords are good for business. If google decides to drop the organic listing and just have pages of adverts then that’s up to them.

So maybe we should stop complaining and consider ourselves lucky that we have had so much FREE promotion for so long.