Why email signatures are pointless
The reason is simple: nobody reads them and they just clog up the internet (and my inbox) . If you want to impress me then put the necessary information in your email not down the bottom where I can’t see it.
Most of the junk you put in your signature is pointless. Read on for examples of some of the rubbish you inflict upon your recipients…
Your email address
Duh! I’ve already got your email address – you have just sent me an email. Even worse is a hotmail, gmail, junkmail address. That really makes you look professional. Not.
Why do I need this? If there is something I need to see on your site you should have the link in the body of the message. If you really really want to have it there at least make it a live link and remove the http://www bit. As an aside, it’s like putting mysite.com in your logo. I’m already on your site, you don’t need to tell me what the URL is.
Your telephone number
This one might be vaguely useful, But if you want me to call then tell me in the message. Note however that adding a freephone number in the USA is of no use to me in the UK.
My email client blocks images so all you are showing me is a box with a question mark. Other email clients regard images as attachments so you get the thing in the wrong place anyway.
Quotes, mission statements, taglines, inspirational messages
Do I really need to explain why these are daft? Nobody cares about your cute homily from Taylor Swift (vomit inducing guff here). Your business tagline is irrelevant unless it answers my query – I don’t care about you, I only care about what you can do for me.
Please consider the environment before printing this email.
So the fact that you are sitting in a corporate office, with the air-con on full means nothing. As long as I don’t print out the email we are saving the planet. Condesending BS.
And any manner of other legalese tosh. It’s been discussed on many legal fora and the general opinion is that they are a waste of time. What’s really great is that in a B2B email exchange it gets attached to every email so the 10 one line responses ends up being 2000 lines of legal garbage.
Sent from my iphone
So it means you are out of the office, busy doing something else and this is just a quick message to keep me happy. I’d much prefer you to wait until you are behind your desk or at least make me think you have focused all your attention on me rather than the last minute shopping you are doing for dinner tonight.
Just tell me what I need to know
Write to me like a human being not a corporate wonk. Put the useful stuff in the email not a signature:
Hope the info helps, if you have any problems call me on 07921 859802
All the best, Graham
If you are a limited company then there are certain legal obligations. Companies house says that on all business letters (including emails) the company must show in legible lettering:
- its place of registration
- registered number
- its registered office address
- and if it is being wound up, that fact,
Note that you don’t need to include this information if it’s a personal email.
Thoughts from others: