Nobody Cares About You

I visited a site the other day and their homepage was all excited and gushing about their business. They had lots of words about their office, the people, their ethos, methodology and vision. And guess what, nobody cares.

When I visit a website it’s to get information, a service, product or be entertained. If you


Website Navigation on a Small Screen

umbrellaI’ve got a Mini which I enjoy driving. But the little icons on the controls still confuse me. I can never remember which to press for the heated screen or demisting or whatever. It would be so much easier if they had a little label I could


Stop Using Galleries

thumbThere are gazillions of ways to add a gallery to a website: plugins, extensions, themes or even hard coding. Every one of them is fundamentally flawed in that it requires the visitor to do something to see


You can’t all be winners

winnersdemotivatorA while back there was this rage for motivational posters that were supposed to push us all to be the best. To be winners and achievers. It was all a lie. There can only be one winner at anything.


Delete your Logos, slider and social media links for a better user experience

distractionEvery page on your site needs a reason to exist. Usually to inform, entertain or market a product or service. Anyone landing on that page needs to know who you are, what is on offer and how to get it. Anything else on the page is a distraction.


Why a mobile website is not good for business

It seems that every time I visit a website these days using a smartphone I get asked to download their app. Why do they do this? I’m perfectly capable of using a website, I don’t need the cutdown and ‘optimised for mobile’ versions.

This article is posted on a WordPress site and the theme is


Make my day and call me

The telephone is still a very effective form of communication. There is an awful lot you can do online but if you have question a then a quick call can be far more effective.

So just suppose you have a potential customer what is almost ready


Xerox Real Business – a website that truly sucks

A short post this one because all that needs to be said is embraced by a truly awful website.

One would have hoped that a large multinational company would know better. But they don’t. So three cheers for the xerox real business website (if you can be bother for the thing to load).


Website Assessments

Do you worry if your site is performing as well as is could? Do you know how well it converts, why visitors leave or which pages just don’t work?

All too often you can’t see the problems because you know your site too well.


Tell us where you are if you want to be found

Where are you?There’s this amazing new restaurant, it’s  local, has  good prices, atmosphere and excellent food. The only problem is the marketing. They advertise in Australia when the business is in England. And the cook lives in Peru .

You may snort with derision and say

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