<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Effective Website Design - Website Assessments</title>
	<atom:link href="http://aerin.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://aerin.co.uk</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Sat, 04 Feb 2012 13:29:59 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>How a white background can improve conversions</title>
		<link>http://aerin.co.uk/how-a-white-background-can-improve-conversions/</link>
		<comments>http://aerin.co.uk/how-a-white-background-can-improve-conversions/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 13:35:26 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=768</guid>
		<description><![CDATA[For years people have used all sorts of backgrounds on their website. Different colours, images, patterns and or combinations of all three. The problems with backgrounds is that they just don&#8217;t work. They are based on the personal preferences of the website owner and often unsuitable, act as distractions or even slow down the load [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/how-a-white-background-can-improve-conversions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WordPress Installations</title>
		<link>http://aerin.co.uk/wordpress-installations/</link>
		<comments>http://aerin.co.uk/wordpress-installations/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 14:49:25 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=761</guid>
		<description><![CDATA[After much cogitating I&#8217;ve decided that it&#8217;s far easier to use a well supported CMS that try and do it yourself. So I&#8217;ve launched a new service: wordpress installations for £120. Nothing complicated, just a simple offer to install, setup and configure wordpress with your theme and all associated plugins and widgets.]]></description>
		<wfw:commentRss>http://aerin.co.uk/wordpress-installations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to fail at selling things</title>
		<link>http://aerin.co.uk/how-to-fail-at-selling-things/</link>
		<comments>http://aerin.co.uk/how-to-fail-at-selling-things/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 09:44:03 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=744</guid>
		<description><![CDATA[My laptop is getting a bit ancient but still works so I&#8217;m loath to replace it. But the battery is knackered so I decided last week to search for a new one.  It appears that almost nobody really wants to sell me one. Let me explain. First stop was PC world (I know, I know, [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/how-to-fail-at-selling-things/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make my day and call me</title>
		<link>http://aerin.co.uk/make-my-day-and-call-me/</link>
		<comments>http://aerin.co.uk/make-my-day-and-call-me/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 06:24:46 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Being Effective]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=688</guid>
		<description><![CDATA[The telephone is still a very effective form of communication. There is an awful lot you can do online but if you have question a then a quick call can be far more effective. So just suppose you have a potential customer what is almost ready to buy but just wants to check delivery or [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/make-my-day-and-call-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website testing</title>
		<link>http://aerin.co.uk/website-testing/</link>
		<comments>http://aerin.co.uk/website-testing/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 09:30:02 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=684</guid>
		<description><![CDATA[There are all sorts of website that will run SEO, accessibility and other tests on your website. But none of them actual report back what people really think about your site. One service I&#8217;ve been using for a while is the fivescondtest from usabilityhub. There are two ways to get the tests: Pay for them. [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/website-testing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Xerox Real Business &#8211; a website that truly sucks</title>
		<link>http://aerin.co.uk/a-website-that-truly-sucks/</link>
		<comments>http://aerin.co.uk/a-website-that-truly-sucks/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 11:26:34 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Being Effective]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[sucks]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=639</guid>
		<description><![CDATA[A short post this one because all that needs to be said is embraced by a truly awful website. One would have hoped that a large multinational company would know better. But they don&#8217;t. So three cheers for the xerox real business website (if you can be bother for the thing to load). If you [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/a-website-that-truly-sucks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ways to ignore the EU cookie directive</title>
		<link>http://aerin.co.uk/ways-to-ignore-the-eu-cookie-directive/</link>
		<comments>http://aerin.co.uk/ways-to-ignore-the-eu-cookie-directive/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 12:29:11 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[Coookies]]></category>
		<category><![CDATA[EU]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=546</guid>
		<description><![CDATA[Many regulations appear from the Europe without a murmur of discontent but one that has caused all sorts of consternation is 2009/136/EC. For no logical reason, the directive requires you ask every single visitor to your website if you can send a cookie. It&#8217;s supposed to be a privacy issue but in reality it&#8217;s just [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/ways-to-ignore-the-eu-cookie-directive/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Quit whining about Google&#8217;s updates</title>
		<link>http://aerin.co.uk/quit-whining-about-googles-updates/</link>
		<comments>http://aerin.co.uk/quit-whining-about-googles-updates/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 07:56:47 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ranking]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=141</guid>
		<description><![CDATA[Google has changed it&#8217;s own rules and lots of people are complaining that they have lost traffic and revenue. Tough. Google doesn&#8217;t charge to list your site and if you read their documentation they make no promises to even add your site to the index. So a bit of realism needs to entered into the [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/quit-whining-about-googles-updates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How outsourcing your website can leave you stranded and out of pocket</title>
		<link>http://aerin.co.uk/why-outsourcing-website-design-can-leave-you-stranded/</link>
		<comments>http://aerin.co.uk/why-outsourcing-website-design-can-leave-you-stranded/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 13:11:21 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[scam]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=119</guid>
		<description><![CDATA[Many small business (and large come to that) outsource. Instead of employing staff they contract out cleaning, bookkeeping, marketing , delivery and so on. Outsourcing is also very common for websites. Very few companies can afford to employ full time developers so they happily pay someone to do it for them.  But buyer beware, just [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/why-outsourcing-website-design-can-leave-you-stranded/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Assessments</title>
		<link>http://aerin.co.uk/website-assesments/</link>
		<comments>http://aerin.co.uk/website-assesments/#comments</comments>
		<pubDate>Sun, 16 May 2010 00:35:45 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Being Effective]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[assessments]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=107</guid>
		<description><![CDATA[Do you worry if your site is performing as well as is could? Do you know how well it converts, why visitors leave or which pages just don&#8217;t work? All too often you can&#8217;t see the problems because you know your site too well. You miss the obvious mistakes and just can&#8217;t understand why people [...]]]></description>
		<wfw:commentRss>http://aerin.co.uk/website-assesments/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

