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	<title>Effective Website Design - Website Assessments</title>
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	<description>Just another WordPress site</description>
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		<title>Logo Manager</title>
		<link>http://aerin.co.uk/logo-manager/</link>
		<comments>http://aerin.co.uk/logo-manager/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 16:16:27 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=875</guid>
		<description><![CDATA[One of the annoying things about wordpress is the inability to change the logo on many themes without using FTP or messing about with the media-library. This simple plugin allows you to upload a logo from your computer into your theme image folder. And unlike most of the themes with logo options, with this plugin [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The WordPress Quick Contact Form</title>
		<link>http://aerin.co.uk/quick-contact-form/</link>
		<comments>http://aerin.co.uk/quick-contact-form/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 17:39:58 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[forms]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=840</guid>
		<description><![CDATA[A really, really simple contact form I'm not a developer, I spend most of my time experimenting and testing different aspect of web design to find out what works and what doesn't. But I was frustrated by the poor usability of the more popular wordpess contact forms so decided to have a go a writing [...]]]></description>
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		<title>WordPress Contact Form Plugin</title>
		<link>http://aerin.co.uk/contact-form-plugin/</link>
		<comments>http://aerin.co.uk/contact-form-plugin/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 21:50:51 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[contact form]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=795</guid>
		<description><![CDATA[Keeping it simple There are some excellent contact form plugins for wordpress that have all sorts of clever features. Sometimes though you just need something very simple for newsletter signups, callbacks so on. This plugin creates a basic two field callback form with inclusive labels that disappear on click and looks like this: The plugin [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>How a white background can improve conversions</title>
		<link>http://aerin.co.uk/how-a-white-background-can-improve-conversions/</link>
		<comments>http://aerin.co.uk/how-a-white-background-can-improve-conversions/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 13:35:26 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=768</guid>
		<description><![CDATA[For years people have used all sorts of backgrounds on their website. Different colours, images, patterns and or combinations of all three. The problems with backgrounds is that they just don&#8217;t work. They are based on the personal preferences of the website owner and often unsuitable, act as distractions or even slow down the load [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>WordPress Installations</title>
		<link>http://aerin.co.uk/wordpress-installations/</link>
		<comments>http://aerin.co.uk/wordpress-installations/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 14:49:25 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=761</guid>
		<description><![CDATA[After much cogitating I&#8217;ve decided that it&#8217;s far easier to use a well supported CMS that try and do it yourself. So I&#8217;ve launched a new service: wordpress installations for £120. Nothing complicated, just a simple offer to install, setup and configure wordpress with your theme and all associated plugins and widgets.]]></description>
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		<title>How to fail at selling things</title>
		<link>http://aerin.co.uk/how-to-fail-at-selling-things/</link>
		<comments>http://aerin.co.uk/how-to-fail-at-selling-things/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 09:44:03 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=744</guid>
		<description><![CDATA[My laptop is getting a bit ancient but still works so I&#8217;m loath to replace it. But the battery is knackered so I decided last week to search for a new one.  It appears that almost nobody really wants to sell me one. Let me explain. First stop was PC world (I know, I know, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Make my day and call me</title>
		<link>http://aerin.co.uk/make-my-day-and-call-me/</link>
		<comments>http://aerin.co.uk/make-my-day-and-call-me/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 06:24:46 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Being Effective]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=688</guid>
		<description><![CDATA[The telephone is still a very effective form of communication. There is an awful lot you can do online but if you have question a then a quick call can be far more effective. So just suppose you have a potential customer what is almost ready to buy but just wants to check delivery or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Website testing</title>
		<link>http://aerin.co.uk/website-testing/</link>
		<comments>http://aerin.co.uk/website-testing/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 09:30:02 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=684</guid>
		<description><![CDATA[There are all sorts of website that will run SEO, accessibility and other tests on your website. But none of them actual report back what people really think about your site. One service I&#8217;ve been using for a while is the fivescondtest from usabilityhub. There are two ways to get the tests: Pay for them. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Xerox Real Business &#8211; a website that truly sucks</title>
		<link>http://aerin.co.uk/a-website-that-truly-sucks/</link>
		<comments>http://aerin.co.uk/a-website-that-truly-sucks/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 11:26:34 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Being Effective]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[sucks]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=639</guid>
		<description><![CDATA[A short post this one because all that needs to be said is embraced by a truly awful website. One would have hoped that a large multinational company would know better. But they don&#8217;t. So three cheers for the xerox real business website (if you can be bother for the thing to load). If you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ways to ignore the EU cookie directive</title>
		<link>http://aerin.co.uk/ways-to-ignore-the-eu-cookie-directive/</link>
		<comments>http://aerin.co.uk/ways-to-ignore-the-eu-cookie-directive/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 12:29:11 +0000</pubDate>
		<dc:creator>Aerin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[Coookies]]></category>
		<category><![CDATA[EU]]></category>

		<guid isPermaLink="false">http://aerin.co.uk/?p=546</guid>
		<description><![CDATA[Many regulations appear from the Europe without a murmur of discontent but one that has caused all sorts of consternation is 2009/136/EC. For no logical reason, the directive requires you ask every single visitor to your website if you can send a cookie. It&#8217;s supposed to be a privacy issue but in reality it&#8217;s just [...]]]></description>
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		<slash:comments>3</slash:comments>
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