There has been some debate over the length of page titles. The predominant search engine, Google, displays 60 characters but what happens if you go over the limit? To test the theory I added some made up words to my contact page: www.aerin.co.uk/contact.htm. The words are: skriqgy, korziklr and qasdcvgyuh. Google has indexed the page [...]

Posted in January 2009

For ages and ages google advised that you should submit your site to DMOZ, yahoo and industry related directories. This guidance has gone from the google webmaster pages. So all of you that spent hours and hours seeking out directories as part of your link building strategy were wasting your time.

Posted in October 2008

We all get excited when we get visitors to our websites. We pour over the stats and look longingly at those sites that get thousands of hits each day. But does it really matter? If all those visitors pass by without availing themselves of your services then it was pretty much a waste of time. [...]

Posted in July 2008

The whole aim of this site is to help people build effective websites. But do you really know what an effective website is? Is is the design, the coding, the technology, the images, the copy? The answer is much simpler, an effective website is one that meets the customers needs. A visitor to a website [...]

Posted in April 2008

Hopefully one of the aims of any website is to get a decent ranking in the search engine results pages (SERPs). To achieve this to need to provide the search engines with something to index. And the very first thing a search engine look for is the page title. The page title should describe the [...]

Posted in March 2008