The telephone is still a very effective form of communication. There is an awful lot you can do online but if you have question a then a quick call can be far more effective. So just suppose you have a potential customer what is almost ready to buy but just wants to check delivery or [...]

Posted in October 2011

A short post this one because all that needs to be said is embraced by a truly awful website. One would have hoped that a large multinational company would know better. But they don’t. So three cheers for the xerox real business website (if you can be bother for the thing to load). If you [...]

Posted in July 2011

Do you worry if your site is performing as well as is could? Do you know how well it converts, why visitors leave or which pages just don’t work? All too often you can’t see the problems because you know your site too well. You miss the obvious mistakes and just can’t understand why people [...]

Posted in May 2010

There’s this amazing new restaurant, it’s  local, has  good prices, atmosphere and excellent food. The only problem is the marketing. They advertise in Australia when the business is in England. And the cook lives in Peru . You may snort with derision and say that nobody is that stupid but this is exactly what people [...]

Posted in August 2009

When you visit a website there’s really only two things you can do: absorb the content or click on links. If you own you own website you really want your visitors to do both. Getting then to absorb your content just needs some good copywriting but getting them to click on your links is another [...]

Posted in May 2009

I’ve sort of shyed away from ecommerce, mainly because I haven’t yet found a application I really like and because I’m completely pants at programming. But a solution has risen like a phoenix from the ashes and I am saved (hallelujah). Secure online payments integrated into any website for the measly sum of £30.00 per [...]

Posted in May 2009

We all get excited when we get visitors to our websites. We pour over the stats and look longingly at those sites that get thousands of hits each day. But does it really matter? If all those visitors pass by without availing themselves of your services then it was pretty much a waste of time. [...]

Posted in July 2008

Do you own your website? Are you sure? Have you checked your registration details? Have you got a back up of the website on CD? Do you have access to the server? Do you know who your registrar and host are? Do you know what to do when your host goes out of business and [...]

Posted in July 2008

There are certain topics and concepts that keep cropping up during discussions about search engine optimisation (SEO). One of these is the use of metatags. Let’s get one thing clear, there is no SEO advantage in the use of metatags – the search engines may index their contents but they won’t help to improve your [...]

Posted in May 2008

The whole aim of this site is to help people build effective websites. But do you really know what an effective website is? Is is the design, the coding, the technology, the images, the copy? The answer is much simpler, an effective website is one that meets the customers needs. A visitor to a website [...]

Posted in April 2008